Meet Ethan : Veritas Financial Strategies, LLC | Edina, MN

Meet Ethan

Ethan Anderson, CPWA®, CFP®, ChFC®, CLU®


Ethan has been an agent of New York Life Insurance Company since 2015 and is an Investment Adviser Representative with Eagle Strategies LLC. He is a graduate of the University of Wisconsin-River Falls with degrees in Economics and Business Administration (Finance). Ethan currently holds his Life, Health, and Accident insurance licenses in multiple states, as well as his Series 7, 63, and 65 licenses with FINRA. Ethan is a member of the National Association of Insurance and Financial Advisors (NAIFA) and a passionate Hudson Daybreak Rotarian. He specializes in comprehensive financial planning and dealing with the challenges and opportunities that face business owners, executives, physicians, and retirees. Ethan resides in Hudson, WI with his wife, Sara, and their daughter Loxlee.

Ethan’s belief is that the best financial decisions are made within the context of a plan. In his words, “The financial planning process is organic and needs to be monitored and adjusted as the changes of life occur. A plan needs and deserves attention because things change, and a relationship is necessary to make sure things go the way YOU want them to. Life isn’t black and white, it’s gray... and you have to navigate gray. In any area of life you need to know where you are in respect to where you want to go. When you have clarity in your location and destination, better decisions are a result.”

About My Designation

As a Certified Financial Planner (CFP®) professional, I’m held to and believe in the highest ethical and educational standards. Integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence are the seven principles of a CFP® professional. While many call themselves “financial planners,” only Certified Financial Planner™ (CFP®) professionals have this extensive training and are held to these standards.


Provide professional services with integrity. Integrity demands honesty and candor which must not be subordinated to personal gain and advantage. Certificants are placed in positions of trust by clients, and the ultimate source of that trust is the certificant's personal integrity. Allowance can be made for innocent error and legitimate differences of opinion, but integrity cannot coexist with deceit or subordination of one's principles.


Provide professional services objectively. Objectivity requires intellectual honesty and impartiality. Regardless of the particular service rendered or the capacity in which a certificant functions, certificants should protect the integrity of their work, maintain objectivity and avoid subordination of their judgment.


Maintain the knowledge and skill necessary to provide professional services competently. Competence means attaining and maintaining an adequate level of knowledge and skill, and application of that knowledge and skill in providing services to clients. Competence also includes the wisdom to recognize the limitations of that knowledge and when consultation with other professionals is appropriate or referral to other professionals necessary. Certificants make a continuing commitment to learning and professional improvement.


Be fair and reasonable in all professional relationships. Disclose conflicts of interest. Fairness requires impartiality, intellectual honesty and disclosure of material conflicts of interest. It involves a subordination of one's own feelings, prejudices and desires so as to achieve a proper balance of conflicting interests. Fairness is treating others in the same fashion that you would want to be treated.


Protect the confidentiality of all client information. Confidentiality means ensuring that information is accessible only to those authorized to have access. A relationship of trust and confidence with the client can only be built upon the under- standing that the client's information will remain confidential.


Act in a manner that demonstrates exemplary professional con- duct. Professionalism requires behaving with dignity and courtesy to clients, fellow professionals, and others in business-related activities. Certificants cooperate with fellow certificants to enhance and maintain the profession's public image and improve the quality of services.


Provide professional services diligently. Diligence is the provision of ser- vices in a reasonably prompt and thorough manner, including the proper planning for, and supervision of, the rendering of professional services.

ethan and his family
ethan speaking